Whether you are working on a country report (consumer or industrial), a regional overview or a global database, the essence of what we do is contained in the content of a typical market analysis. The four most common components of a market analysis are briefly described below.
Market Size – explaining product sales performance
We measure the total retail sales of the product in the last five years, and discuss why the market is growing, static or declining. We also look at average spending per consumer (is it high or low; rising or falling?), at the markets total value and/or volume, and average unit price. The coverage of the report may include some products that are still very rare in a country at the moment, so that we can make comparisons with all the other countries we are covering worldwide.
Along with the numbers showing sales trends, we provide analysis in text which discusses why the market is behaving as it is
- Whether the market is young and growing fast or mature and slow.
- Demand trends and the local consumer culture. Which consumers are most important in this market, which products are widely popular and which is not?
- Supply trends and product development. Products being promoted most heavily, which new products are coming out, latest variations in product features, branding or packaging.
- Price trends – the price structure of the market, the difference between the expensive and cheap ends, how much consumers choose a product based on its price and whether average prices are rising or falling.
- Other trends – other factors identified by industry sources as influencing the market, and which factors are more and less important overall.
We will also conduct this analysis for each of the product sectors within a market, to discuss more specifically which the growing and declining product types are