Market/Socio-economic studies through
Qualitative: Focus Group Discussions, Depth Interviews, Observations/Mystery Shopping
Quantitative: Ad-hoc, Continuous Research, Syndicated Studies, Questionnaire based retail tracking/audit, Consumer Research, Customer Satisfaction, Household Surveys, B2B and Evaluation Studies
Business research/intelligence and performance analysis – collate and analyze data from disparate sources to design insightful reports, trends and dashboards relating to business performance
Investigate trends, patterns, exceptions and performing further analysis when appropriate. Draw key inferences from the analysis to arrive at feasible business solutionsthat merit implementation.
Visually represent findings & trends, and report writing.
SWOT, PESTLE and Porter’s 5 Forces.
Performance analysis using BCG / Ansoff’s Matrix.